What is Digital Marketing?
Digital marketing is defined as a sub branch of Traditional Marketing and uses modern digital channels for marketing products & brands in this age. The Promotion of products or brands is done via one or more forms of electronic media. For example Advertising your business on internet via different portals, Social Media, Mobile Phones, radio Channels, Electronic Billboards as well as via digital & television channels. The people, who have recognized the true potential of digital marketing, have created zenith growth in their businesses. In the last few years, the digital marketing has exploded so much that, it has known new fundus and new ways to create relationships with the customers.
Digital versus Physical Marketing
Marketing needs understanding of prospects needs and development of product & services accordingly which will attract the consumers. It also includes activities many promotional activities such as market research, market analysis & advertising of products and services.
Over the years the physical form of marketing was generally used to reach out to customers/consumers. However, the evolution & popularity of information technology in 2011has increased the importance of digital marketing activities.
Digital marketing methods are majorly concerned /dependent upon the use of technologies such as Social Media networks whereas Physical marketing is dependent upon the ability of customers to interact with products and services in order to get the real experience. Physical marketing consists of single consumer or single dashboard whereas through digital marketing the audience is in large scale and message can be conveyed at one short to many consumers at one click.
While there is evidence of more and more digital marketing activities there are still people who have never used the internet and only are accessed by traditional or physical marketing. Internet rates’ getting lower in country or groups provides a good indicator to help companies identify whether digital marketing is an appropriate technique.
Advantages of Digital Marketing
- It allows business to develop a wider strategy base as it does not rely on physical presence or interactions
- It encourages customers to interact directly to the business owners or representatives
- It does not limit by conventional opening times-customers can interact through mobiles or mobiles whenever convenience.
- It gets very easy for an organization/firm to spread their business worldwide as there are no geographical barriers, it makes accessible from one country to another via Internet.
- They can review the product on internet and can buy accordingly.
Disadvantages
- Need to update the information regularly, timely update is to be done otherwise it may have negative impact on the consumers.
- As the competition is more, you need to always be updated & have to update what your consumer likes because there is possibility that they have already gone through many links & are still searching unless they have not got their required product.
Core Elements
Content, customer experience and platforms are core elements of digital marketing. Content plays a major role as it is usually information about a product or service, detailed product information, prices, service charges or the sale of digital products like books, software etc.. Customer experience is also important, because it helps you to identify what your audience is looking for and what satisfies their search. Recommendation makes the product or services user friendly for the consumer and it also helps to strengthen the trust with brand for consumers., The digital platform for marketing also relies upon the how and where packages content is delivered including the business processes put in order to deliver the content.
Digital Marketing and Consumer Platforms
There are many platforms available to do digital marketing in the internet world. Tool which is mostly used is Google Ad Words, Google Ad Words is a tool offered by Google to help businesses to market their products or services on the Google search engine and other relevant sites which are associated with their business. By identifying relevant keywords Google is able to show how often users search for that keyword (it helps to know the consumer behavior on search engine). This tool helps organizations identify useful keywords that could be included into content on websites and social media profiles which as a result can increase an organization’s ranking on search engine results page.
Evaluation of digital marketing platform is important as its time consuming and needs planning before investing in all the platforms available. The availability of different platform makes are user friendly, so can be choosed wisely and businesses can catch the best opportunities. There are a vast number of ad-delivery technology solutions. The most popular tool by far, is the social media platforms widely used are specially Facebook, Twitter, Linked In and many more.
Conclusion
Digital World is rapidly and constantly evolving day by day. When the strategy is concerned, it’s not important to have a digital strategy first; important is to have strategy which incorporates the digital world. Digital Marketing should be part of your normal/business process marketing processes.
Digital marketing is great, moving forward! It gives a great potential to the businesses for the success .Online, people can get information on anything they want with just a few simple clicks. It’s social, friendly, and to the point, definitely better than physical marketing in a way. It also gives marketers the opportunity to get their products and services in front of billions of people with the click of a mouse.