The Internet upended the traditional forms of media dissemination with its advent in the nineties. News media companies and the publishing industries, after the initial scare, took to the internet and embraced the versatility and flexibility it offered. Since then, the publishing industry feared its death with every revolution – mobile, watches/wearable, IoT (Internet of Things). Will cars be the next arena for this battle? Only time will tell. Up until now, the only way to consume the daily dose of news for most was consuming it on the go, on their smartphones. But with in-car infotainment systems being standard equipped in newer models, we’ve started to see apps specifically built to dispense news in the car. Car manufacturers have woken up to a reality where apps can dictate the in-car experience rather than superfluous features like heated seats.
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